Forbes released the top 50 highest-earning creators of 2025




Here's the complete breakdown👇


1/ 🇺🇸 MrBeast – $85M

2/ 🇺🇸 Dhar Mann – $56M

3/ 🇺🇸 Jake Paul – $50M

4/ 🇺🇸 Rhett & Link – $36M

5/ 🇺🇸 Alex Cooper – $32M

6/ 🇺🇸 Charli D’Amelio – $23.5M

7/ 🇺🇸 Matt Rife – $50M

8/ 🇺🇸 Mark Rober – $25M

9/ 🇺🇸 Druski – $14M

10/ 🇮🇹 Khaby Lame – $20M

11/ 🇬🇧 Steven Bartlett – $29M

12/ 🇺🇸 Dixie D’Amelio – $14.6M

13/ 🇺🇸 Brent Rivera – $11M

14/ 🇺🇸 Dani Austin – $13.6M

15/ 🇺🇸 Logan Paul – $10M

16/ 🇺🇸 Nick DiGiovanni – $10M

17/ 🇺🇸 Marques Brownlee – $10M

18/ 🇺🇸 Emma Chamberlain – $9M

19/ 🇺🇸 Stokes Twins – $20M

20/ 🇺🇸 Ms. Rachel – $23M

21/ 🇺🇸 Ryan Kaji – $35M

22/ 🇺🇸 Rebecca Zamolo – $22M

23/ 🇮🇪 Sean “Jacksepticeye” McLoughlin – $18M

24/ 🇺🇸 Adam W – $16.5M

25/ 🇨🇦 Andre “Typical Gamer” Rebelo – $17M

26/ 🇺🇸 Markiplier – $32M

27/ 🇺🇸 Nick “Nickmercs” Kolcheff – $13M

28/ 🇺🇸 Kai Cenat – $8.5M

29/ 🇺🇸 Bailey Sarian – $9.5M

30/ 🇺🇸 Addison Rae – $5M

31/ 🇺🇸 Devon Rodriguez – $7M

32/ 🇺🇸 Alix Earle – $8M

33/ 🇺🇸 Mikayla Nogueira – $7.8M

34/ 🇩🇪 Erika Kullberg – $7.2M

35/ 🇺🇸 Alan Chikin Chow – $3.8M

36/ 🇺🇸 Haley Baylee – $6.5M

37/ 🇺🇸 Jake Shane – $9M

38/ 🇺🇸 Hannah Stocking – $5M

39/ 🇨🇦 Josh Richards – $6M

40/ 🇺🇸 Lexi Rivera – $5M

41/ 🇺🇸 Livvy Dunne – $4.9M

42/ 🇺🇸 IShowSpeed – $20M

43/ 🇺🇸 Brooke Monk – $2.6M

44/ 🇺🇸 iJustine – $3.5M

45/ 🇺🇸 Drew Afualo – $2.8M

46/ 🇺🇸 Xandra – $3M

47/ 🇺🇸 Jordan the Stallion – $11M

48/ 🇺🇸 Wisdom Kaye – $5M

49/ 🇺🇸 Monet McMichael – $7.7M

50/ 🇺🇸 Nara Smith – $9M


Methodology: Forbes estimated gross earnings from Apr 2024–Apr 2025, excluding equity. Influential provided follower counts and engagement data. Rankings focused on creators building their own brands and businesses.