Location fees are coming.

        Technology Blog


Meta will soon apply new location fees to ads delivered in specific jurisdictions to cover Digital Service Taxes (DST) and other location-based fees imposed on Meta in those jurisdictions. Location fees will apply beginning July 1, 2026 for the ad accounts listed at the end of this email.

What are location fees?
  • Location fees are additional charges that may apply to ads delivered in select jurisdictions to cover part of the costs associated with doing business in those jurisdictions.
  • These fees are determined by the jurisdiction where your audience is located and your ads are delivered (ad impressions), not your business location.
  • Below are the current location fees that may be added to your ad spend after ads are delivered in the following jurisdictions.
    1. Austria: 5%
    2. France: 3%
    3. Italy: 3%
    4. Spain: 3%
    5. Türkiye: 5%
    6. United Kingdom: 2%
Note: These jurisdictions and rates may change over time.

Example:
If you deliver $100 in ads to Italy, where there is a 3% location fee, you will be charged $100 (ad delivery), plus $3 (location fee), for $103 total. Note that any applicable VAT will be calculated on top of the total amount.

Why Is Meta introducing location fees?
  • The cost of delivering ads in specific jurisdictions is changing due to the evolving regulatory landscape, including digital services tax legislation.
  • Until now, Meta has covered these additional costs. These updates reflect Meta’s continued commitment to adapting to regulatory developments and remain consistent with evolving industry norms.
  • Other major digital platforms may have similar fees to cover costs associated with DSTs and other location based fees in these jurisdictions.

How will this affect you?
  • Meta will not apply campaign budgets to cover location fees; location fees are added after your ads are delivered.
  • Location fees apply to all ads regardless of format (image or video) and it includes WhatsApp click to message campaigns and marketing messages that are invoiced together with ads. Location fees do not apply to any other WhatsApp paid messaging.
  • Location fees are applicable for all payment methods and will be itemized by jurisdiction (e.g., “Italy digital services”) for full transparency.
  • All applicable taxes (e.g., VAT) will still apply on top of the total amount.

Actions to take:
  • Review list of ad accounts impacted at end of this email.
  • Share this email with your Finance, Procurement, Media and/or Marketing teams so that they can make any necessary adjustments.
  • Please contact Meta pro support or your Meta sales representative if you have any questions or concerns at this time.